For whatever reason, Richard Branson has been on something of media kick recently - churning out some beautifully produced videos over on his official Virgin blog. Whereas he recently highlighted the history of his beloved Necker Island, this week he released a five minute retrospective on his environmental passions, past and present.
"I was fortunate to have been brought up in the countryside in a little cottage," he says in the beginning of the clip. "And I suppose that the first 10 years of my life was spent in the countryside - biking, climbing trees, and in touch with nature. And I suppose that's where my love of nature started.
"I think in those days it was more just a boyhood playground. It was in subsequent years that I really became passionate about beautiful, wild species that surround us."
The 63-year-old goes on to chronicle his involvement in the modern day environmental movement - from his early work writing about conservation in Student Magazine to today's efforts such as the Carbon War Room and the Virgin Earth Challenge. It's a beautiful bit of insight into the efforts of one man doing his best to give back, carve out a more sustainable world, and conserve the species and habitats under threat for future generations. Check it out below.