And the giving just keeps on coming.
The 36-year-old was reportedly paid a whopping $10 million to pose for the ad, shot in Cambodia by famed photographer Annie Leibovitz. The country is close to the star’s heart as the birthplace of her eldest son, Maddox. According to sources, her entire fee is being donated to charity, with speculation that it will benefit the Maddox Jolie-Pitt Foundation
, which helps community development and conservation in Cambodia.
"We are honoured that Angelina Jolie agreed to participate in our Core Values campaign, whose central theme of travel as both a physical and emotional journey is one with which she can personally identify," said Pietro Beccari, Louis Vuitton executive vice president of marketing and communications. "Angelina Jolie is a global star in every sense — not only in her career as an actress, but also in her long-term commitment to international humanitarian issues."
In a teaser posted on the Louis Vuitton Journeys site
, a short film hints at a more involved campaign in July to highlight Jolie's history and commitment to the region. According to WWD.com, she will "discuss how her visit to Cambodia was a life-changing experience, awakening her to the plight of Third World countries."
The "Core Values" campaign will run for 18 months and include other celebrities like Bono and Sean Connery.