Making movies can be dirty business, as headlines like “Hollywood’s Monster-Sized Carbon Footprint” have pointed out. Now, a new campaign called The Sustainable Sirens is using the detritus of the entertainment industry as the raw materials for an eco-fashionable call to green up film, television, and theater.

Put together by Reel Green Media, an environmental consulting company for the entertainment industry, The Sustainable Sirens campaign’s designed around six costumes — each made by costume designer Kresta Lins with items normally discarded after production, and each with its own eco-theme like energy efficiency or e-waste.

So far, just one pilot dress has been made (illustrated photo above). Dubbed “Let Them Recycle!”, the costume features typical waste in the costume department — and has already been on display at Paramount Pictures!

According to Lauren Selman, founder of Reel Green Media, the remaining five dresses will be created by Earth Day 2010.The upcycled costumes will then serve as the centerpieces for a larger public service campaign, which will include informational posters featuring the costumes that crew members and others working in the industry can refer to, a traveling eco-educational exhibit of the costumes, and an online campaign with practical greening tips for those in the entertainment industry.

Angelenos can see the pilot dress in person at a sustainable fashion event tomorrow, Nov. 19 from 5 pm – 8 pm at fashion boutique Code C, 8641 Sunset Blvd., Los Angeles. Everyone’s invited to enjoy a free glass of champagne while toasting The Sustainable Sirens campaign — and a trunk show for eco-fashion line Re-Collection, made entirely out of upcycled materials by designer PJ Faulstick.

Image courtesy of Reen Green Media

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