Watch: John Rooks, CEO of the SOAP Group, kills it at LOHAS 2011
Check out this presentation given by green marketing guru John Rooks during the 2011 Lifestyles of Health and Sustainability conference.
Mon, Feb 06 2012 at 11:35 PM
Photo: Snapshot from video
My buddy John Rooks, the founder and big kahuna at sustainable marketing agency The SOAP Group
, (I've written about him here
on MNN a couple of times
before), gave a great presentation at last year's LOHAS
conference that was just posted
to the Lifestyles of Health and Sustainability or LOHAS website by my pal Ted Ning
John is one of the sharpest thinkers in green marketing and he shares some really good ideas about how companies should view sustainability. He was helped out behind the scenes on this presentations by my friend Brek, aka John's righthand woman at the SOAP Group
, who controlled the video shown behind him live on the fly using VJ software.
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