My buddy John Rooks, the founder and big kahuna at sustainable marketing agency The SOAP Group, (I've written about him here on MNN a couple of times before), gave a great presentation at last year's LOHAS conference that was just posted to the Lifestyles of Health and Sustainability or LOHAS website by my pal Ted Ning.
John is one of the sharpest thinkers in green marketing and he shares some really good ideas about how companies should view sustainability. He was helped out behind the scenes on this presentations by my friend Brek, aka John's righthand woman at the SOAP Group, who controlled the video shown behind him live on the fly using VJ software.
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