Despite the fact that global warming is, well, for real, almost half of the country still believes it’s not a serious concern. So who’s to blame? Public relations professionals, according to James Hoggan, who as a publicist himself makes a bold move by calling out fellow colleagues who have purposefully sowed reasonable doubt about climate change into the public’s mind. This account of the industry’s ingenious tactics will no doubt leave you frustrated and angry, but hopefully also a little better prepared the next time the PR professionals try to pull the wool over your eyes.