Anger Room is a 'smashing' stress reliever
This Texas business turns a profit by letting stressed-out people take a baseball bat to everything from furniture to fax machines.
Fri, Jun 14, 2013 at 04:01 PM
Photo: Robin Elmgren/iStockphoto
If you’ve ever been so stressed that you just wanted to smash something, you might want to book a session at Anger Room, a Dallas-based business where you can do just that.
At Anger Room, visitors can throw, beat, pummel and smash everything from furniture to electronics in a safe, controlled environment.
The company builds mock offices and living rooms and fills them with tables, TVs, fax machines, mannequins and other items. Customers then suit up in protective suits and goggles, arm themselves with baseball bats and destroy everything they can in an allotted time.
Donna Alexander started the business in 2008, but it was located in her garage until she set up shop at a local strip mall. Today, Anger Room is booming, with clients paying for five-minute “I Need a Break” sessions ($25), 15-minute “Lash Out” sessions ($45) and 25-minute “Total Demolition” sessions ($75).
Alexander outfits the room with discarded and donated items, and everyone from businessmen to stay-at-home moms has jumped at the chance — signing a waiver, of course.
"We get a lot of high-level executives, people who own their own businesses, they come from all walks of life," Alexander told ABC News.
About half of Anger Room’s clients are women, and many of them come to blow off relationship stress on the mannequins.
“They put pictures on them, write on them and then they try to beat the crap out of them," Alexander said.
For many of her customers, Anger Room is fun stress reliever — one that customers joke is “cheaper than therapy” — but Alexander has had her critics, those who say her business glorifies violence.
She, however, disagrees. "You can't tell me that you have never been angry before. You can't tell me that. If you haven't ever felt like that, maybe you are the crazy one."
To see some of Anger Room's customers in action, watch the video below.
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