'Back to the Future' footwear: Nike teases futuristic Marty McFly shoe
Nike filed a patent for a self-lacing sneaker last year, indicating that the shoe has been in development for some time.
Thu, Sep 08, 2011 at 03:50 PM
SHOE OF THE FUTURE: Marty McFly inspects a self-lacing Nike Air MAG in 'Back to the Future II.' Nike has teased that they're releasing the show for real. (Photo: Universal)
The second installment of the "Back to the Future" franchise took movie-goers to 2015, and Nike might be planning to make one high-tech prediction from that movie come true a few years early. Nope, not flying cars. Instead, Nike could be planning to release a replica of the self-lacing sneakers Marty McFly wore in "Back to the Future II."
The release of the Air MAG isn't official, but Nike has sent out some pretty heavy-handed hints.
First, Frank Marshall, one of the original producers of the movies, tweeted that a big announcement was coming, followed by a hashtag with the initials "BTTF."
Next, Nike sent out an invite for a press event today that hints the Air MAG might be coming. Finally, and most convincingly, Marshall tweeted again, saying we'd all "need a lot of hover boards," followed by a link to the YouTube video below, which quite obviously contains a room packed with Nike Air MAG shoes. The video was uploaded by DocEmmettBrown88 and includes explanatory text that reads: "If I didn't know any better, I'd say that looks like shelves and shelves of 2011 Nike MAG shoes."
It doesn't get much more obvious than that.
While the design isn't exactly in line with current trends, the "self-lacing" feature, in which the shoe automatically tightens itself around the wearer's foot, has enticed many a consumer since it wowed movie-goers in 1989. Many people have already expressed enormous excitement about the futuristic design, meaning it could be a hit for Nike.
Nike filed a patent for self-tightening laces last year, suggesting the shoe may have been in development for some time now.
This article was reprinted with permission from TechNewsDaily.
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