For the second year in a row, Disneynature has successfully turned the theatrical debut of an environmental documentary into a massive fundraising initiative. It's a partnership that has me hoping other such future "green" films follow suit. It's also some desperately needed good news amidst doom and gloom of the oil spill in the Gulf.
Working with The Nature Conservancy, Disneynature promised to donate a portion of the proceeds of each ticket sold to their new film "OCEANS" during its opening weekend in late April. The resulting popularity of the flick has led to the announcement that more than 35,000 acres of coral reef in the Bahamas will be protected. From the release:
"Through the Disney Worldwide Conservation Fund, Disneynature will help establish new marine protected areas through the The Nature Conservancy’s Adopt a Coral Reef program. At 55 square miles, this protected area of coral reefs will be almost two-and-a-half times the size of Manhattan or the equivalent of more than 412 Disneylands, supporting the expansion of the Westside National Park of Andros."