Hollywood gifting suites go green
The free goodies handed out to celebs before awards shows are becoming more and more eco-friendly and charitable.
Tue, Sep 29, 2009 at 10:11 AM
BOND GIRL: Denise Richards at the Greener Pup booth in the Emmy gift lounge. (Photo courtesy Greener Pup)
Leading up to the major award shows, gifting suites pop up all over town to pamper and shower celebrities with all sorts of free goodies. More and more often, there’s an eco-friendly and or charitable element to all the largesse, as MNN discovered when we visited four pre-Emmy Awards events.
At the Interior Illusions Style Lounge, held at a West Hollywood furnishings showroom, attendees enjoyed a party atmosphere featuring food, drink and disco music while checking out such wares as organic soy candles from Lucky Owl and dog beds from Greener Pup.
The dog beds are made from recycled plastic Mountain Dew and 7-Up bottles which are spun into soft filaments. Depending on the size of the cushion, “it’s 70 to 120 plastic bottles that do not end up in the landfill,” says designer Kari Whitman, who uses remnant fabric for the outside coverings and puts 100 percent of the profits into her dog rescue efforts. Sold online, the beds range from $40-$95 and the covers are also sold separately. “You can fill them with old linens and sheets,” Whitman suggests.
Joining a list of Greener Pup fans that includes Jessica Alba, Virginia Madsen and Kristen Bell, dog lover Denise Richards snapped up several beds at the event. Richards is raising her two daughters green. “It’s important to me that my daughters’ school encourages a green environment, but it’s also nice that they’re learning that at home. We do everything you can think of,” she told MNN. “We recycle — that’s big in our house. They don’t leave the water running when they brush their teeth. And for their lunches, we use reusable containers instead of plastic baggies.” After a summer off with her girls, Richards is looking forward to shooting a new series pilot next month.
The HBO Luxury Lounge gifted celebs with kits of homeopathic medicines from Boiron and gave them the opportunity to support their favorite cause with holiday greeting cards from CardsDirect. Proceeds from the sale of a selected card will be donated to a charity of the celebs’ choice.
The eco-friendliest suite was the Alive! Expo Green Pavilion, boasting a bounty of products including Dr. Garth Fisher’s CellCeuticals line, Aubrey Organics cosmetics and skin care, Explorer’s Bounty foods, Red Hair Girl cards and accessories, Egg Whites International protein drink, and Fuzzy Green Monster kids wear.
Celebs like Emmy winner Cherry Jones posed for the Creative Coalition’s Art & Soul coffee table book that will benefit arts education, and others including Debi Mazar (pictured right) of Entourage and Dancing With the Stars signed a chair for Project Green, a green space preservation organization with plans to develop a sustainable, eco-friendly summer camp for kids.
Giving back was the theme of the Madison & Mulholland Charitable Giving Suite, where celebrities assembled gift bags to be donated to their chosen charity and also donated items for a live auction running at CharityBuzz.com through Oct. 13.
The charitable aspect appealed to Southland’s Regina King, who attended on behalf of Alexandria House, which shelters and mentors battered women. She told us that since we saw her last, she traded her gas-guzzling Escalade for a clean-diesel Audi TDI. “It’s big enough for the kids and dog, but better for the environment,” she said. Southland’s second season begins Sept. 25 on NBC.
Jane Kaczmarek of Raising the Bar was on hand to gather items for her foundation Clothes Off Our Back. “We recycle in the most organic way. We take things that have been worn once and sell them, and the money goes to charity,” explained Kaczmarek, whose Web site offers red carpet wear and celebrity memorabilia. At home, she’s planning a green makeover for her front lawn. “I’d like to switch the whole thing to drought-tolerant plants,” she said.
Want more green celebrity news? Check out our Ecollywood section.
Additional photo credit: Debi Mazar courtesy of Project Green.