If you want to become a web celebrity, winning a Webby is a darn good way to do it.
The annual online awards recognize the best of the web and are quickly becoming as anticipated as the Academy Awards or Oscars -- but without all the cool after-parties, fashionistas, and red carpets.
One surprise winner this year in the 'Telecommunications' category was a gorgeous treehouse built in New Zealand as part of a marketing campaign for Yellow Book. The unique campaign challenged amateur entrepreneurs to build a restaurant 30ft up in a redwood tree using only the resources found in the Yellow directory listing.
The winner was, naturally, “an accordion player” named Tracey.
The ambitious project was completed in 66 days, employing more than 60 businesses. Almost 2000 people dined at the treetop restaurant during the month it was open. The organizers also created a companion website to document the building process and encourage people to get involved.
“We’re absolutely thrilled,” said Kellie Nathan, Yellow’s Marketing Director, about the Webby. “It’s completed a full year of awards for the Tree House campaign and I think in particular the Webby Award focuses on the website.”
The treehouse has since been turned over to private hands -- with plans to use it for private and corporate functions. It would also work well as my new office.
Check out some gorgeous additional pics of the treehouse here.