"Coronation Street" star, Kate Ford, has joined celebrities like Pamela Anderson, Morrissey, Sadie Frost, and Sir Roger Moore in a campaign backed by PETA to end the use of bear skins for the Queen's Guards' caps.
The sexy ad features a nude Ford with the tagline: "Bare Skin, Not Bearskin".
"The cowardly hunters even bait the bears with food before ambushing them. When mother bears are killed, their cubs are left to slowly starve to death. This breaks my heart. I think it is despicable of the MoD to use taxpayers' money to fund this cruelty overseas when there are synthetic faux furs available."
In response to the heat generated by the campaign, the royal Ministry of Defense said it was open to alternatives.
"The MoD remains open to testing material that industry might offer us to assess whether a faux fur meets the requirements for a replacement bearskin hat material," said a spokesperson to the UK Mirror. "So far industry has not been able to produce a suitable material to meet the guards' requirements."
Check out more on the topic with Kate — and see the full ad — over at PETA UK.