QVC's annual pre-Oscar Red Carpet Style party at the Four Seasons in Beverly Hills drew stylish stars eager to check out new items, including a few with lines of their own for the shopping channel. Lisa Rinna and Nicole Richie promoted the launch of their women's clothing collections, and Kimora Lee Simmons talked up her Smooth Answer anti-aging moisturizer from her Shinto Clinical line.

Allison Janney, who occasionally orders jewelry from QVC.com, installed a water filter on her sink "so I don't have to use plastic bottles," and recently tried a vegan food delivery service. "I've been flirting with the idea of giving up cheese and dairy and wanted to try it. But I didn't like the way that they try to make it look like meat," she said. Janney, who has several films awaiting release, next appears with Eddie Murphy in the comedy "A Thousand Words," out March 9.

"I'm just conscious about every little thing. Of course I recycle and I'm looking at the Prius and the Volt," said Beverly Johnson, who's in the market for a new vehicle. Currently in Tyler Perry's "Good Deeds" as Gabrielle Union's mom, she'll star in "Beverly's Full House" on OWN starting March 31. "It was intense at first," having the cameras around for the five months it took to shoot the reality show about her family, she said, "But you forget about it."

How green is "Good Wife" star Chris Noth? "Very," he said, noting that he has two hybrid vehicles at home, low-flush toilets, recycles, and is "thinking of going solar. I belong to the Rainforest Action Network (www.ran.org). Their initiative is wide and vast and diverse but they're basically taking on governments and corporations that are unscrupulous. They're in Indonesia, in this country, in Canada. They're stopping countries from stripping the land of trees, not just in the rainforest, although that's their emblem. They're doing very important stuff."

While playing out an election storyline that will continue into next season of "The Good Wife," Noth is looking forward to the release of several projects. He'll play an aging, alcoholic TV star in "Frankie Go Boom," a porn mogul in "Lovelace" (the Linda Lovelace bio starring Amanda Seyfried), and financier J.P. Morgan in the ABC miniseries "Titanic," due to coincide with the 100th anniversary of the ship's sinking in April.

Style maven Jeannie Mai told us about two favorite jewelry lines based on recycled materials. "Bones and Feathers uses recycled bullet cases from the Iraq War and puts them into jewelry. I'm also a big fan of NightLight. They use recycled materials like pineapple fabric and support the cause against human trafficking," she said. Starting March 13, Mai will appear on NBC's new design competition "Fashion Star." Clothes featured on the show will be available for purchase the next day, "and I'm going to be guiding viewers where to go to buy them and also how to wear the pieces. I'll be the stylista that helps you put it together." Mai can also be seen on Style Network's "How Do I Look" and soon in "Fashion Mob," joining Cat Deeley, Ken Paves and Selita Ebanks.

"I drive a Prius, I recycle, and I'm toying with the idea of using old jeans as insulation, because my place is a little cold," said Rex Lee of "Suburgatory," who also shops for gently used clothes at Buffalo Exchange. He's looking forward to the April 11 episode of his ABC series that explores his character's budding relationship with Chef Alan (Evan Arnold).

Prius driver Jamie Chung tries to reuse or donate things as much as possible to cut down on the amount of waste she generates. "I'm so sick of all the plastic, so I use eco-friendly glass bottles. I bring my own cups to Starbucks. The little things add up, especially in reducing garbage," she said. Chung has several movies coming out this year including "Eden," about sex trafficking, which will premiere at the South by Southwest festival; the horror movie "7500" with Leslie Bibb, Jerry Ferrara and Ryan Kwanten; "Man With the Iron Fist," a "throwback to the old school kung fu movies with Lucy Liu and Russell Crowe;" and "Premium Rush," with Joseph-Gordon Levitt. She was also cast in a Fox pilot for an action series about CIA Special Ops called "The Asset," starring Ali Larter.

Designer Rachel Pally, who just launched a collection of maxi dresses for QVC, is a recent convert to the channel, having purchased Wen hair products and Josie Maran Argan Oil there. "My husband and I both drive hybrids — he has a Prius and I drive a Highlander. I buy almost exclusively local and organic food. I'm a Whole Foods and farmers market shopper," she said. "I have a vegetable garden in my back yard. Right now it's a winter garden; we're just finishing up our lettuce and we have root vegetables, onions, snap peas, lots of kale, chard. We compost. We have a clothesline. We do all the things that we can do," she said. "It's important to be mindful."

Photos: Lisa Rose Photography

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