A photo of a rainbow-themed Oreo cookie to support Gay Pride on the brand's Facebook page on Monday went viral — with mixed results.

 

The simple message of support includes a chocolate Oreo cookie filled with six layers of rainbow-colored icing along with the caption, “June 25 | PRIDE.”

 

Some Oreo Facebook fans criticized the brand and parent company Kraft Foods, Inc., the world's third largest food and beverage company by revenue.

 

“I'm never eating Oreos again. This is disgusting,” wrote a supposed former fan.

 

“Unliking page and the rest of the 'kraft' family products,” wrote another. “I will not support a company with these views.”

 

A supporter wrote: “Oreos, keep supporting what you want to. Don't let religious nuts stop you from making this world better. You have a lot more respect from me.”

 

The new colorful cookies do not appeal to Cenk Uygur, the host of "The Young Turks" on Current TV, who said they look “too sweet.”

 

In discussing the controversy, Uygur told co-host Ana Kasparian that the cookie looks “too sweet.”

 

“I'm not sure it looks delicious. I'm not into the blue and the purple. It doesn't look yummy to me,” he said with a nod of his head.

 

Uygur added that he would have thought that conservatives would like the gay Oreo because it signals where the market is headed.

 

“I thought the conservatives were in favor of the free market, right? So, if the free market says it's rainbow-colored Oreo cookies, you guys should be ecstatic.”

 

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