Ricky Gervais may be a genius at finding the humor in life, but when it comes to bullfighting, the comedian says there's simply nothing funny about it.

In a new campaign with the World Society for the Protection of Animals (WSPA), Gervais says cruelty in the name of entertainment is "sickening" and something that must be stopped.

"It sickens me to know that people still pay money to see an animal tortured to death. Cultural heritage is no excuse for inflicting such pain on a frightened and confused animal,” Gervais says in a new PSA for the organization.

"My first love was nature and wildlife, and, in particular, animals," he added in an interview. "I think animals are all unconditionally perfect, and beautiful. Animals really matter to me, and WSPA is trying to stop needless acts of animal cruelty all over the world. One of their campaigns is against bullfighting. It sickens me to know that in this day and age, people are still paying money to see an animal suffering in such a horrific way."

The WSPA released the PSA — and accompanying online petition — just as the Catalonian government in Spain is preparing to make a historic vote on a proposal to ban bullfighting. You can get more information on both here.