The importance of slowing down
Founder of the Whole Earth Catalog Stewart Brand believes in taking his time.
SLOWPOKE: The Whole Earth Catalog
In 1968, Stewart Brand launched the first Whole Earth Catalog, a compendium of tools, designs, and ideas that started off as required reading for back-to-the-landers, and gradually became a counterculture classic. Publication of the catalog has since ceased, but Brand hasn’t stopped thinking about how people interact with the earth. A founding member of the Long Now Foundation, a group dedicated to promoting “slower, better thinking” in the age of the ever-shortening attention span, Brand believes that the solutions to Earth’s problems require serious perspective (think 10,000 years of foresight). Brand, 68, gave Plenty the long view on nuclear power, world population, and the importance of slowing down.





















