When filmmaker Casey Neistat received an email from 20th Century Fox asking him to make a video to promote the new Ben Stiller movie, “The Secret Life of Walter Mitty,” Neistat said he’d do it — but only if he could use the $25,000 to provide relief in the Philippines.
The studio gave the OK, and Neistat made exactly the video the studio asked for: one that will “motivate, inspire and give people a catalyst to do something they’ve never done.”
Using Fox’s money, Neistat was able to deliver more than 10,000 meals and tools for 35 villages, plus basic medicines to local organizations. Now that's a promotional video we can get behind.
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