Now your BYO-bagging lifestyle can send you on an eco-vacation! IKEA, which started charging 5 cents per plastic bags back in March 2007 then banned those disposables altogether in October 2008, is celebrating its 59-cent reusable blue bag with a contest that’ll bag one lucky BYO-bagger an eco-friendly vacation for two to Puerto Rico — plus a $100 IKEA gift card.Enter the Where has your Blue Bag been? contest by submitting a photo, video, or blog post (not a post you’ve written on your site, but one you’re writing on IKEA’s campaign site) “demonstrating your creative or practical Blue Bag uses” by June 7. In addition to the grand prize winner, a runner-up will get a $500 gift certificate to a green spa near them plus a $100 IKEA gift card.
Both of those will be chosen by “an expert panel,” but if you’d rather be judged by the jury of your web peers, try for the “Most Viral” prize (PDF), which’ll get you the same stuff as the runner-up. And if you, like me, don’t even own a blue bag, you can either fake it by using this IKEA-provided image of the bag or enter the general sign-up sweepstakes and hope to be one of the six random winners who’ll each get $100 IKEA gift cards.
More than 6,000 entries have been submitted already! If you enter, feel free to link to your entry in the comments. Maybe fellow MNN readers can help you go viral!
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Posted By Alex Hallatt - Sun, May 03 2009 at 6:38 PM EST
longetivity
Alex -- I hear you with the longetivity issue of some Ikea products. Oddly though, I've had some Ikea pieces a v. long time :P I think the company sells a v. wide range of stuff -- from pieces intended to last a while and others that seem more like throwaways for college kids....
I think in addition to the company perhaps focusing more on made-to-last pieces, people also need to learn to MAKE things last -- treating their stuff well, fixing things when they break, etc. -- instead of.... More