Kayakers, rejoice: Johnson Outdoors is producing models out of 100 percent post-industrial, recycled plastic. Six options in the company’s Necky, Ocean Kayaks and Old Town lines are now made from the waste and cutouts left over from their traditional counterparts. The eco-friendly versions will range from $650 to $1,130, about $50 to $100 more than basic models, but they’ll also be more durable because of a higher-end blend of materials. Putting even more money where its (river) mouth is, the company is donating one percent of each boat’s sales to the Waterkeeper Alliance.

Story by Eugene Buchanan. This article originally appeared in Plenty in April 2008.

Copyright Environ Press 2008