Moby, MTV join EU climate change battle
By Foo Yun Chee, Reuters
Wed, Jul 15 2009 at 8:34 AM EST
Read more: CLIMATE CHANGE
MOBY: The European Commission has teamed with MTV and artists such as Moby (above) for the 'Play to stop - Europe for climate' concert series. (Photo: ZUMA Press) BRUSSELS - Music star Moby will kick off a series of concerts across Europe next month aimed at raising climate change awareness among young people, the European Union's executive arm said on Wednesday.
The concerts are part of the European Commission's "Play to stop - Europe for climate" campaign organized jointly with MTV.
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Moby will perform in Stockholm on Aug. 20, with other artists taking to the stage in Budapest and Copenhagen in the coming months. Each concert will take place alongside a major climate change event in the respective cities.
The six-month campaign, to be held in the run-up to international climate talks in Copenhagen in December, will run in 11 EU countries and include TV spots, webcasts and games. MTV will provide editorial content on tackling climate change.
The European Union wants to cut greenhouse gases by 20 percent by 2020 and reduce energy consumption by 20 percent through increased energy efficiency.
(Reporting by Foo Yun Chee, editing by Paul Casciato)
Copyright 2009 Reuters Life! Online ReportMNN homepage photo includes image from kycstudio/iStockphoto and the MTV logo.
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