Advice | Community | State Reports | Videos | Photos | Blogs
Join | Login
 
Tuesday, February 9, 2010
Earth Matters Lifestyle Technology Business Transportation Home Food Family
  • Green News Roundup
  • Our Bloggers
  • MNN TV
  • Community
  • State Reports
  • Videos
  • Photos
  • Climate Change
  • Wilderness & Resources
  • Energy
  • Politics
  • Translating Uncle Sam
  • Cars
  • Planes, trains, bikes
  • Shipping
  • Green Office
  • Finance
  • Green Jobs
  • Building, Products, Supplies
  • Research & Innovations
  • Computers
  • Gadgets & Electronics
  • Cooking & Recipes
  • Farms & Gardens
  • Markets & Groceries
  • Dining Out
  • Beer
  • Wine & Spirits
  • Building & Remodeling
  • Interior & Design
  • Gardening & Landscaping
  • Household Products
  • Recycling
  • Beauty & Fashion
  • Books
  • Ecollywood
  • Health & Well-being
  • My Green Day
  • Travel
  • Pets & Animals
  • Baby
  • Education & Activities
  • Holiday
MNN.COM > MNN BLOGGERS > Siel Ju's Blog

Siel Ju

Traitor Joe's devours endangered fish

Greenpeace launches a spoof website to go after Trader Joe's unsustainable seafood selection,.
Mon, Jul 06 2009 at 11:39 AM EST
Read more: FISH, OCEANS, SUSTAINABILITY

 

Greenpeace activists dressed up as Orange Roughy in front of Trader Joe's for a Traitor Joe's protest
 
Remember how Trader Joe’s got an F on Greenpeace’s Sustainable Seafood Guide? The bad news for the popular retailer doesn’t stop there. Apparently, scoring even lower than Target and Wal-Mart when it comes to sustainable seafood has made Trader Joe’s a target for Greenpeace’s latest campaign: Traitor Joe’s.
 
Greenpeace activists with customer in front of Trader Joe's for a Traitor Joe's protest
 
Greenpeace activists are protesting Trader Joe’s fishy policies both on land and line. San Francisco stores were treated to a fishy show — two activists dressed up as the endangered orange roughy, plus more activists in Hawaiian shirts like those worn by Trader Joe’s employees asking customers to vote for sustainable seafood.
 
traitorjoes by you.
 
I think the funnier part of the protest’s on Twitter though. @TraitorJoes tweets snarkily, defending his right to deplete the oceans of fish. The Traitor Joe’s spoof website welcomes visitors to its “one-stop-shop for ocean destruction”: “My favorite fish to devour are Chilean sea bass and orange roughy.”
 
Even before Traitor Joe’s launched, enviro foodies oft complained of Trader Joe’s fishy practices — the chain actually comes in dead last in Greenpeace’s rankings of any national store — which makes me think that at this point, Trader Joe’s has a simple profit motive for adopting better seafood policies. We’ll see what new fishy stories emerge as the Traitor Joe’s campaign hooks more Twitter followers.
 
Photos: Kim White / Greenpeace
  • Comments (7)
  • Link
  • EMAIL
  • Bookmark and Share
  • RSS
  • Stumble Stumble
  • Tweet Tweet
CLOSE link:
The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.
« Previous
A guide to safe, effective sunscreens
   Next »
Changing organic standards

Comments(7)

  • ALL COMMENTS
  • READERS' SELECTIONS
  • POST A COMMENT
Sort by:
Posted By Anonymous - Mon, Jul 13 2009 at 8:24 AM EST

Misinformation abound here, and around the 'net in regards to th

You better check your "facts" before you write such a disparaging, snarky article. Trader Joe's doesn't contribute to any interrogation put forth by Greenpeace, and therefore Greenpeace has to resort to the usual environmental FUD tactics that many "goodwill" organizations have exhibited in the past. What's worse, is that every arbitrary hippie blogger under the sun is willing to bend towards their every word -- further demonstrated by this post here.

It doesn't help that Trader Joe's is a.... More

  • reply
Posted By Randolf - Tue, Jul 07 2009 at 8:01 PM EST

Err....Casson, not Cassen.

I might as well get your name right, I suppose.

  • reply
Posted By Randolf - Tue, Jul 07 2009 at 7:35 PM EST

What!?! Greenpeace has the MOST to gain by attaching TJ's!

Oh come on Cassen, please stop insulting our intelligence! And Greenpeace just “happened” to have created a spoof “Tratior Joe’s” site with hours of releasing your report, but completely ignored Costco and everyone else? You at Greenpeace know you will get the most results by targeting TJ’s, similar to what happened a few years back when you SPECIFICALLY appealed to their customers to ask them to stop selling cruelty-free eggs. (which TJ’s eventually did) I mean, what.... More

  • reply
Posted By Casson - Tue, Jul 07 2009 at 3:42 PM EST

Oops

And by "above", I meant "below". Sorry.

  • reply
Posted By Casson - Tue, Jul 07 2009 at 3:39 PM EST

In response to the above comments

It's important to consider that there is more than number of species currently sold at stake here. Trader Joe's, unlike many of the other retailers examined under our report, has no sustainable seafood policy whatsoever. As such, there is no barrier preventing them from bringing in any number of endangered fish tomorrow, even if they don't sell them today.

Trader Joe's also does not participate in any sort of sustainability initiatives, industry-led or otherwise. Even many conventional.... More

  • reply
Posted By Anonymous - Tue, Jul 07 2009 at 2:43 AM EST

Greenpeace spreading inaccurate information

Trader Joe's DOESN'T EVEN SELL monkfish, chilean sea bass, and several others on the list. Might want to check your facts before you get in the fish costume and embarrass yourselves.

  • reply
Posted By Anonymous - Mon, Jul 06 2009 at 4:39 PM EST

Not entirely accurate

Trader Joe's doesn't actually sell several of the types of fish that greenpeace claims they do. Trader Joe's doesnt like to give out detailed information to outside orginizations like greenpeace and because of that, greenpeace created false information and lowered their score for refusing to cooperate with them. it's true they sell orange roughy, but look at the entire report on all the other grocery stores they ranked highly and look at how much banned seafood they actually sell. if you take.... More

  • reply

Add your comment

You can't fool Mother Nature
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

ADVERTISEMENT

About Siel Ju

Hollywood socialite with a Ph.D blogs about health, beauty, and life.

Siel's RSS Siel's profile

FROM OUR SPONSOR

Live Positively:
Open Happiness
Give It Back™ Recycling Program Our Commitment to You: Choice is Everything
Hydration Calculator Helps You Be Water-Wise Hope for Combating Climate Change

Mother Nature. Delivered.

MNN's weekly newsletter sent straight to your inbox.
Follow us on Twitter Fan us on Facebook

Siel's BLOGROLL

EnviroblogEcoSalon
The EthicureanEthical Style
The Green LifeEcoEtsy

SIEL'S RECENT POSTS

HEALTH, BEAUTY, AND OTHER LIFESTYLE ISSUES
  • Plastic in the microwave: Is BPA in your frozen dinner?
  • Organic fruit meets rich body cream
  • What health hazards lurk in your cleaning products?
  • Read Siel's Blog
+ add this to my site


Quick Links

  • Earth Matters
  • Transportation
  • Business
  • Technology
  • Food
  • Home
  • Lifestyle
  • Family

 

  • Advice
  • Community
  • State Reports
  • Videos
  • Photos
  • Blogs

MNN Tools

  • Join MNN
  • Newsletters
  • RSS
  • Eco-glossary
  • Widgets
  • MNN Contests
  • MNN Lists
  • MNN Mobile

All About MNN

  • About us
  • Advisory Board
  • Press
  • Sitemap
  • Privacy
  • Terms of service
  • Contact us

 

Copyright © 2010 MNN Holdings, LLC. All Rights Reserved. Website by GLICK INTERACTIVE | Powered by COLOCUBE
 
SPONSORS