For eco-beauty seekers who love simplicity, a new skin care line seeks to unclutter your daily beauty regimen. Bioelements’ All Things Pure line makes products so clean and pure that the ingredient list, complete with descriptions, fits on one side of the package box!
Gone are the chemicals, perfumes, and parabens — which means bye-bye to the gigantic list of ingredients squished onto the back of the packaging in fine print. With All Things Pure, you get a clear idea of what you’re getting. All four products in the line — a cleanser, moisturizer, scrub, and eye oil — have a dozen or fewer ingredients, proudly explained in detail.
Rightfully so — since all of these ingredients score in the “lo-risk” range on Environmental Working Group’s Skin Deep cosmetic safety database. Plus, most of the ingredients are certified organic; the moisturizer and eye oil are made with more than 70 percent certified organic ingredients.
How well do these pure products work? The moisturizer quickly became a favorite of mine — it feels like a lightly whipped dessert for the skin, a clean concoction that hydrates perfectly without any oily greasiness. The cleanser and scrub were both gentle and soothing — but are best for those with drier skin, as the organic jojoba seed and evening primrose oils in them can be a bit too moisturizing for those with normal to oily skin like mine.
As for the eye oil: I tend to prefer lighter creams for my eye area, but those seeking a more serious eye treatment might want to give this product a try. True to its name, the eye oil really is a pure mix of organic oils — which means your eye area will look and feel oily and shiny if you put this product on. That’s not good if you’re planning to put eye makeup on, as the oiliness will make eyeliner run and eye shadow smudge, but effective if you’re ready to go to bed and let the oils do their moisturizing work overnight.
All products are free of chemical fragrances — and are in fact pretty much scentless, save the light, hazelnutty aroma of the scrub, created by the “Chinese herbology blend” with grains that very gently exfoliate (those who prefer more vigorous apricot scrubs may find these soft grains a bit too gentle, however).
The entire All Things Pure line is packaged in recyclable glass (though the lids are unavoidably plastic) and FSC-certified paper boxes. Prices range from $32 to $43 per product; find them at Bioelements’ web store.