Gucci for GoodPlanet
Gucci's new organic T-shirt's hefty price tag supports a new eco-film -- and an environmental nonprofit.
Thu, Jun 11 2009 at 12:54 PM EST
Photo: Courtesy of Gucci Gucci T-shirts don’t come cheap — but buy an organic cotton Gucci T-shirt, and you’ll at least have the happy knowledge that your green will go towards an environmental cause.
$195 will get you an organic T-shirt and tote bag emblazoned with the Gucci logo using natural dyes (via ecosalon). Designed by Frida Giannini, the T-shirt was created in support of Home, a new film by Yann Arthus-Bertrand of The Earth from Above fame, which you can watch for free online!
The eco-Ts are on sale at Gucci stores — with all profits going to GoodPlanet, Yann’s environmental nonprofit.
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