Gucci Group gets greener paper
Tue, Nov 03 2009 at 1:50 PM EST
Read more: GREEN FASHION, RAINFOREST
Photo: hiroshiken/Flickr Earlier this year, Gucci helped fund environmental film Home and even donated to an environmental nonprofit all the profits from an organic T-shirt that cost $195 each. Now, the Gucci Group is going beyond short-term eco-commitments to change some of its own business practices permanently — by agreeing to stop using rain forest-destroying paper.
That decision comes thanks to pressure from the Rainforest Action Network, the environmental group that’s been running a Don’t Bag Indonesia’s Rainforests campaign. Today, RAN sent out a press release announcing that the Gucci Group adopted “perhaps the luxury industry’s strongest paper policy.” The luxury fashion company will now shun paper from Indonesian rain forests and plantations — as well as paper from other less-than-green suppliers.
That means the Gucci Group’s many high-end fashion brands — including Yves Saint Laurent, Balenciaga, Stella McCartney and Alexander McQueen — will all be switching over to recycled or FSC-certified paper products by December 2010. Come the holiday season next year, Gucci shoppers who don’t bring their own reusable bags will at least get greener shopping bags that don’t destroy rain forests.
Yes, I know — somewhat greener disposable shopping bags aren’t exactly going to turn reduce-and-reuse-focused MNN readers into Gucci shoppers — especially in this economy. But the paper swap is a big victory for RAN, which can now add the Gucci Group to the growing list of companies — including Tiffany & Co., H&M Group, Staples and Unisource — that have agreed to green up their paper trail since RAN started pushing fashion companies to leave rain forests intact.
Photo: hiroshiken
Link
EMAIL
Stumble
Tweet
The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect
the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions,
MNN is not responsible for the accuracy of any of their information.
| « Previous Pimp your shoes | Next » Four green beauty and fashion events in LA |
