Want an eco-friend little white dress for spring — but don’t think you can afford one? You can, if you’ve got $19.95. That’s the price of a white recycled fabric dress from H&M’s new Conscious Collection
, debuting this April.
The all-white collection of affordable fashions is made with eco-friendly materials like organic cotton, organic linen, recycled polyester, and tencel. Many are versatile, basic, minimalist pieces that’ll go with most items in your closet — since, after all, every piece is white. According to H&M’s press release, the Conscious Collection will be a semi-permanent feature at its stores, returning at different times during the year in different iterations.
Prices range from $9.95 for an organic cotton vest to $59.95 for some flouncy recycled fabric dresses. Men also get a whole collection of basics, from T-shirt and shorts to blazer and pants. A basic white buttondown shirt made of organic cotton will cost just $9.95! Plus, H&M has created a kid’s line — though I’m not sure how long the kids will be able to keep the all-white collection white.
Of course, one does wonder at the labor practices that help keep H&M clothes so affordable — especially considering the fact that H&M made news several times last year
— for cutting up perfectly good clothing, selling non-organic cotton clothes as organic, and getting its clothes from sweatshops — one of which caught fire, killing 21 workers. After each of those incidents, H&M has promised to do better. Are you willing to give H&M a second (or fourth, depending on how you look at it) chance?