The campaign, now in its fifth year, has become a celebrated incubator for burgeoning fashion designers; challenging up and comers to create gowns (and now tuxes) made from sustainable materials.
For the inaugural menswear category, organizers chose a winning design from 23-year-old Jomnarn Dul of New Zealand that incorporates recycled materials and is inspired by the style of singer will.i.am. As it does every year, the campaign then recruits a celebrity attending the Oscars to show off the green design - with this year's participating actor none other than "Legend of Hercules" star Kellan Lutz.
“I’m honored to have been asked to participate in this milestone year of Red Carpet Green Dress, and I look forward to wearing Dul’s winning design for H Brothers to the Oscars next month,” said Lutz in a statement.
Global Campaign Director, Samata Angel adds, “Kellan is an incredibly talented but also cause-driven individual, so it is fantastic to have him onboard to wear this innovative tuxedo on such a prestigious and significant red carpet.”
Last month, Amis Cameron admitted that her years of running the "Green Dress" campaign, as well as a lack of sustainable options in the industry, is pushing her towards potentially launching her own collection.
“I really want to find clothes that I can wear and am also at a place of desperation that is driving towards research and developing my own clothing line," she told Vogue.
We'll get our first look at Lutz's sustainable tux - as well as who this year's participating actress will be - during the 86th Academy Awards on March 2nd.
Related on MNN: