Ecco Ultra Lounge has been throwing parties and fundraisers for a few months now, but last night Hollywood’s first eco-friendly nightclub finally officially opened its door to the public — after a private reception sponsored by 360 Vodka.

The club caters to a Prius preening crowd — who can get free valet for driving a hybrid. That said, most of the eco-aspects of the swanky club — eco-friendly cement, paperless drywall, low VOC paints, FSC-certified wood — are invisible to the naked eye, while the velvet rope, actor-waitresses in very mini LBDs plus well-heeled boots, and high priced menu plus efficient table service are not — so the eco-club looks and feels much like other high-end Hollywood clubs.

An organic menu features everything from a locally-grown bean salad to organic Lucid absinthe, but at the reception, all the appetizers were fried and heavy (egg rolls, shrimp tempura, etc.) and everyone was drinking 360 Vodka cocktails, which had the benefit of being free while other drinks were not.

A few drinks later, the smallish dance floor got crowded with partygoers dancing to the music from an energy-efficient Turbosound system beneath flashing, energy-efficient LED lights.

The least eco aspect of the evening? FIJI bottled water, which is automatically handed to you when you ask for water. I’d like Ecco to take back the tap, even if that means losing FIJI’s sponsorship –

Ecco Ultra Lounge. 1640 N. Cahuenga Blvd., Los Angeles. 323.464.2065.

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