Although it doesn’t exactly qualify as home design (well, it could if you’re an indoor line-dryer), here’s a great, slightly premature stocking stuffer idea for you: humanitarian skivvies.
The folks at PACT, the plenty sexy and deeply sustainable Berkeley-based underwear company where a portion of all proceeds go to a variety of most excellent environmental and social causes like Creative Growth, the Sierra Club, and Oceana (past collaborations have included Global Green USA and ForestEthics but not PETA ... it's not like they need another excuse to strip down, anyway) have just launched their newest campaign: PACT for Japan.
For the collection, PACT teamed up with Architecture for Humanity to aid rebuilding efforts in Shizugawa, a seaside village all but wiped out during this past March. Although Architecture for Humanity is involved in numerous rebuilding projects in Japan (more about that here), 10 percent of proceeds from the sale of these special undies will directly support the construction of a work-house and oyster bar for a co-op of 15 fisherman in Shizugawa. Explains PACT: “After the project is complete and 15 fishermen can begin working again, so can the people who support them: the local lunch lady, the delivery men, the ice suppliers, and on and on, thus breathing life back into a town that was nearly destroyed by the tsunami.”
Like other PACT campaigns, the three lovely Japanese wood block-inspired designs — shelter, water, light — launched for the new collection were designed by none other than Yves Béhar, an eco-minded industrial designer that’s no stranger to this here blog (to refresh your memory, he’s the guy behind Herman Miller’s Sayl Chair). The designs come in an array of styles for men (briefs, boxer briefs, trunks) and women (thong, boy short, and bikini styles). Each retails for $22 and are available directly through PACT, select Nordstrom stores, and other retailers. When it comes to underpants, is it the Hanes way or no way? If that’s the case, there’s also PACT for Japan men’s socks available in the three designs. As always, both the undies and the socks are responsibly manufactured in Turkey using 95 percent organic cotton/5 percent elastane (the socks are 90 percent organic cotton).
Says Cameron Sinclair, CEO (Chief Eternal Optimist) and executive director of Architecture for Humanity.
In the wake of humanitarian disasters of this proportion, new ways emerge to get people activated around a support mission. And PACT offers the kind of support we need – with simple products, such as socks and underwear, they can catalyze a global movement from a new generation of consumers who want even their shopping habits to have a positive effect on their world.
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