Louis Vuitton and Edun: Now related
LVMH buys a nearly 50% minority stake in Bono's eco-ethical fashion company, EDUN.
Tue, May 19, 2009 at 01:43 PM
Loved EDUN’s organic cotton T-shirts for their eco-friendly, fair trade goodness backed by a company founded on eco- and socially conscious values? Get ready to shift your thinking a bit, because Louis Vuitton’s taken a big green bite of the green company.
That’s right, LVMH’s bought an almost 50% minority stake in EDUN
. This news isn’t necessarily bad — LVMH’s big and powerful and could put some of that power into EDUN, helping to make socially and environmentally-conscious clothing a part of everyone’s wardrobe.
How do you deal with buyouts of little companies you’ve grown to love? For my part, I still buy Tom’s of Maine toothpaste, even though it’s now owned by Colgate, mainly because the stuff hasn’t changed, and I haven’t found another natural toothpaste that I like….
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