Meet Donna Cristino, founder of Jing Ai eco-chic cosmetics
Donna Cristino: I’m committed to an eco-friendly cosmetic for two reasons — the wonderful women who will wear my products and this fabulous Earth that we live on. Many cosmetic lines unnecessarily introduce harsh ingredients and chemicals onto their users skins and into their bodies. It was important to me create an eco-friendly cosmetic line formulated with nourishing, natural and USDA-certified organic ingredients for the health of my customers. It’s also important for the health of the Earth. In addition to the ingredients in the cosmetics being more earth-friendly, I’ve strived to use sustainable packaging designs wherever possible.
I think one of the differences between Jing Ai and some other eco-friendly brands is that I make sustainability a priority throughout the whole process. I use the purest ingredients for the cosmetics, utilize animal-friendly labs (my products are endorsed by Leaping Bunny) and support sustainable practices in packaging design and manufacturing.
Our duo and concealer pots are 100-percent recyclable and manufactured with up to 95 percent post-consumer content while still feeling and looking great. The manufacturing process for our packaging produces no pollutants into the air, water or waste stream. Paper waste produced during production gets recycled, virtually eliminating paper from the waste stream. Our boxes and components are assembled with water-based adhesives and printed using soy ink.
I’m introducing the Jing Ai Siera Glow Duo in Piccadilly with a Kabuki Brush (pictured above). It’s a versatile product that can be used on the eyelids, cheeks, declotae (cleavage) or anywhere you desire a healthy burst of color. I apply the darker shade as a bronzer then incorporate the lighter shade to highlight the cheek and eyelid area. The brush, which is made with synthetic hair, is the perfect tool for creating that perfect blend of color.
I have developed what I feel are the essential products that every women desires, whether for a night on the town or a trip to your local grocery store. Our product line includes two additional great shades of the Duo, concealers, lip pencils, lip glosses, eye liner and mascara. You can purchase our Duo and all of Jing Ai's great products on our Jing Ai website. And, for weekly beauty tips and my thoughts on my favorite eco-friendly products, check out the Jing Ai blog.
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