While eco-fashion boutiques are popping up all over the web, most of these focus on women’s fashions. That’s left many an environmentally-conscious man complaining about how hard it is to find eco-friendly clothes — especially fashionable ones.

So I’m starting a new fashion series, featuring men’s eco-fashions recommended by men who’ve tried them and liked them! Kicking off this series is MNN’s own Shea Gunther. His recommendation: Reef Heritage Organic Denim.

These Shea-tested jeans are made of eco-friendly organic cotton. The regular fit jeans have a classic five pocket design with a button closure and zip fly.

Best of all, you can get them for under $50! Dogfunk.com has these Reef Heritage Organic Denim pants for just $40.57 a pair, in either black or three-year fade. Zappos also carries these jeans for $55.80, with free shipping both ways in case you change your mind.

Photo: Courtesy Reef