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Siel Ju

Panic over faux-organic products

Organic Consumers Association is waging a 'Panic! It's not organic!' guerrilla sticker campaign against faux-organic personal care products.

Fri, Aug 13 2010 at 10:33 AM EST
 3

These lotions are not organic certified. (Photo: Jason Tester/Flickr)
Produce and food products have to meet stringent guidelines for the coveted organic label, but beauty and personal care products aren’t well-regulated. That means many shampoos and lotions advertise themselves as organic — even though the products contain only a minuscule amount of organic ingredients.
 
4888417618 440ab1345d m Faux organic brands get guerrilla stickered by environmentalistsNow, the nonprofit organization Organic Consumers Association wants you to do a little guerrilla correcting in your favorite local stores — by sticking a “Panic! This Product Is Not Organic!” (PDF) label on offending products. You can get some Avery 48160 address labels, download OCA’s “Panic! This Product Is Not Organic!” PDF, and print! Then you’ll be armed with 30 stickers to stick as you please — though as you can imagine, stickering products you don’t plan to buy could get you into trouble.
 
Which faux-organic products should you target? OCA wants you to go after Avalon Organics, Nature’s Gate Organics, and Giovanni’s Organic this month. While you may argue that these companies are actually much greener and safer than the real, corporate baddies that use parabens and weird fragrances, OCA will point out that the Herbal Essences and Revlons of the world aren’t tricking people into thinking their products are organic certified. Keeping the organic label pure and trustworthy is OCA’s aim — and that means keeping the organic label off greener-but-not-organic products.
 
OCA’s been pushing this organic personal care products issue — dubbed the Coming Clean Campaign — for quite a while now. And the campaign recently got a boost when Whole Foods finally succumbed to the activists’ pressure in June, promising to crack down on false organic labeling in personal care products come June 11, 2011. Thus, the OCA doesn’t advise stickering your local Whole Foods. Stick to your local drugstores, supermarkets, health stores, and even local co-ops instead.
 
If guerrilla stickering feels too aggressive to you, the OCA also provides a letter (PDF) you can give your favorite store urging them to crack down on faux-organic claims.
 
Also on MNN:
  • What does organic really mean?
  • Sting opens organic shop on his Tuscan farm

 

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Related Topics: Beauty & Fashion, Green Beauty, Natural Beauty, Organic Makeup, Parabens

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anonymous
Not a Fan 08/20/2010 07:33 AM

I get as irritated at faux organics as the next person but are you really advocating the destruction of property? Really? This is embarrassing. And, of course, illegal.

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anonymous
Magenta 08/18/2010 02:01 AM

Just to add to the above, the company markets themselves as 'Root Stimulator', more like 'Root destroyer' :(

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anonymous
Magenta 08/18/2010 01:55 AM

I would like to add to the offending list of products that call themselves organic but are loaded with a large amount of toxic chemicals. The product actually states 'organic' on their label and is called 'Olive Oil Creamy Aloe Vera Shampoo', it claims to 'remove calcium build up, restore moisture and gently cleans and neutralises. I have done alot of research on the offending and toxic chemicals in shampoos and this has got to be one of the worst. It is made by 'Nemaste Laboroteries which are.... More

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