Produce and food products have to meet stringent guidelines for the coveted organic label, but beauty and personal care products aren’t well-regulated. That means many shampoos and lotions advertise themselves as organic — even though the products contain only a minuscule amount of organic ingredients.
Which faux-organic products should you target? OCA wants you to go after Avalon Organics, Nature’s Gate Organics, and Giovanni’s Organic this month. While you may argue that these companies are actually much greener and safer than the real, corporate baddies that use parabens and weird fragrances, OCA will point out that the Herbal Essences and Revlons of the world aren’t tricking people into thinking their products are organic certified. Keeping the organic label pure and trustworthy is OCA’s aim — and that means keeping the organic label off greener-but-not-organic products.
OCA’s been pushing this organic personal care products issue — dubbed the Coming Clean Campaign — for quite a while now. And the campaign recently got a boost when Whole Foods finally succumbed to the activists’ pressure in June, promising to crack down on false organic labeling in personal care products come June 11, 2011. Thus, the OCA doesn’t advise stickering your local Whole Foods. Stick to your local drugstores, supermarkets, health stores, and even local co-ops instead.
If guerrilla stickering feels too aggressive to you, the OCA also provides a letter (PDF) you can give your favorite store urging them to crack down on faux-organic claims.
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