What do you do when your eco-conscious clothing gets popularized by ... Sarah Palin?
Naturally, Icebreaker sent out a press release:
Not only can former Governor Palin see Russia, but apparently she can see New Zealand too.
It’s great Ms. Palin has discovered the benefits of running in natural, sustainable Icebreaker merino, which doesn’t hold odor like synthetic running tops (made from oil).
As opposed to the ‘Drill Baby Drill’ mantra of the last U.S. election cycle, Icebreaker has been campaigning for consumers to switch from synthetic running tops made from oil.
Icebreaker makes its sportswear from New Zealand merino wool — harvested from sheep that are raised free range on the country’s southern Alps. A big advocate of non-synthetic fabrics, Icebreaker clothing comes with “Baacodes” that let customers track exactly where their clothes originated from.
Whether or not Sarah Palin wears Icebreaker will make the eco-ethical company’s fashion line more or less popular remains to be seen.
Also on MNN:
- Sarah Palin's Going Rogue book loose on energy facts
- Get synthetic tops transformed into shoe bags
- Meet the sheep you’re wearing
Photo: Newsweek/AP (Shot by Brian Adams for Runner's World)