Just when it seemed the Photoshopping couldn't get any worse in ads — particularly in the beauty industry — it seems the National Advertising Division
(NAD) might actually be making a move in the right direction by questioning advertisements with over-the-top enhancements.
The ad in question is one featuring American's favorite sweetheart, Taylor Swift. In the ad, for CoverGirl's NatureLuxe Mousse Mascara, Swift is featured in her standard beauty queen pose — eyes a-flutter to show off her fabulous lashes. Only those aren't her real lashes. And the look wasn't achieved using CoverGirl mascara. Her lashes were enhanced digitally after the photo shoot.
Seriously? And we wonder why our kids — girls in particular — have such issues with body image? Companies make ads to sell their products, but kids need to know that there is no real-life way for them to achieve the looks they see in beauty and fashion magazines.
Fortunately, even the NAD got fed up with the deception involved with an ad for mascara that uses digitally enhanced lashes. The agency sent a letter of inquiry to Procter & Gamble, manufacturers of CoverGirl's NatureLuxe Mousse Mascara, and asked for substantiation of their claims that their mascara produces "2x the lash volume" of bare lashes and is "20 percent lighter" than more expensive mascaras.
"Upon receiving the inquiry from the NAD, P&G discontinued the advertisement in question," a P&G spokesperson explains in a statement. "The NAD has deemed our intervention as accurate and proper. We have always been committed, and we continue to be committed, to featuring visuals and claims that accurately represent our products' benefits."
What do you think? Should Procter & Gamble have pulled the ads?