That’s what happened to my tweet about my evening plans — “the plan is to just not go to sleep” – which got retweeted by one @m2procter with the hashtag #recycle this. Moments later, I got a tweet from @RecycledTweets: “A light just went off in my head. Must be sitting too close to the lamp.”

 

Huh? Yes — That’s what I wondered too. For those who aren’t yet on Twitter, my explanation now will still leave you wondering “Huh?” — but for all my fellow lame tweeters out there, here’s what’s happening. Global Inheritance — the green noprofit that brought you Environmentaland — teamed up with marketing company McKinney to bring the twitterverse Re:cycled Tweets. See a lame tweet? Then retweet it with the hashtag #recyclethis.

 

Moments later, the lame tweeter will get a more interesting upcycled tweet — created using some of the letters from the original tweet — from @recycledtweets. Plus, each recycled tweet gets a cent donated to Global Inheritance’s recycling educational program, getTRASHED.

My own recycled tweet was recycled by a McKinney employee trying to get the word out — but the Re:cycled Tweets trend’s catching on fast! You can see what lame tweets people are recycling, or read the cuter upcycled tweets.