When we wash our hair, rub lotion on our skin or apply lipstick to our lips, we trust that those products will not harm us.

But ensuring the safety of such products doesn't have to involve cruelty. Decades after modern animal testing practices began, many companies began turning to more humane methods, and offering products not tested on animals.

Have you ever gotten a drop of an irritating fluid into your eye by accident? Albino rabbits bred for cosmetic testing purposes experience this pain every day as part of the 'Draize test,' just one of many cruel methods used to test irritation, toxicity and other potential negative effects of cosmetics. Though such tests are banned in many places, PETA reports that they are still used in the U.S. by many top brands (PDF) including L'Oreal, Neutrogena and Sally Hansen.

The good news is, there are effective ways to test for safety without the use of animals. These five brands offer cruelty-free cosmetics and personal care products that are safe, natural, healthy and widely available, making it easy to avoid makeup that's tested on animals. See a full list of companies that don't test on animals at Peta.org.


Winner of several PETA awards for cruelty-free products, Aveda pledges that they will not conduct animal testing, nor ask anyone else to do so on their behalf. The natural beauty company is known for offering green, natural, ethically sourced products with environmentally responsible packaging and is the first beauty company manufacturing with 100 percent wind power.

Aveda offers a full line of hair care products including hair dye as well as skin care, body care, perfume and aromatherapy products. Aveda's cruelty-free cosmetics include lip and cheek color made with plant-derived pigments, mineral makeup foundation and thickening mascara made with moss.

Burt's Bees

Burt's Bees products are not only entirely free of petrochemicals, sulfates, parabens and phthalates but are never tested on animals. The company has worked hard in support of 'The Natural Standard' for personal care products, defining 'natural' for product labeling so that the term cannot be misused. Burt's Bees is now owned by Clorox, a company that does test on animals, but General Manager Andrew Dixon clarified that this has not affected Burt's Bees' commitment to cruelty-free products.

In addition to cruelty-free skin and body care, hair care, baby care and dental hygiene products, Burt's Bees offers natural lip products including balms, glosses, colors and shimmers.

Everyday Minerals

Everyday Minerals creates cosmetics that are organic, vegan, eco-friendly and never tested on animals. Made from mineral pigments, Everyday Minerals' foundation, blush, eye color, lip color and more are naturally derived and do not contain synthetic fragrances or dyes.

Everyday Minerals has promised to use only cosmetic and food-grade ingredients that have been evaluated on human volunteers and has signed with the Leaping Bunny Organization, which requires their supply chain of ingredient purchases to have signed affidavits stating that they will never conduct animal testing.


Kiss My Face

None of the products produced by Kiss My Face are tested on animals, and many are vegan. Kiss My Face, which began on an organic farm in New York, supports the Corporate Standard of Compassion for Animals (also known as the Leaping Bunny Organization), and is committed to creating environmentally responsible products that are safe, natural and effective. Among the cosmetics not tested on animals offered by Kiss My Face are tinted moisturizers, organic shimmers and shines, lip balm and cheek color.


The Body Shop

The Body Shop has long been among the most vocal of cosmetics companies speaking out against animal testing. The company campaigned for years to bring about a ban on animal testing, and complies with the stringent requirements of the Humane Cosmetics Standard. The Body Shop offers a wide variety of cruelty-free cosmetics including mineral makeup, mascara, nail polish and more.

Though now owned by L'Oreal, a company that does test on animals, The Body Shop maintains that its strict standards against animal testing have not been compromised. L'Oreal — which owns such brands as Garnier, Maybelline and Lancome — claims that it no longer tests finished products on animals and has recently funded technology that could reduce the need for animal testing in the future, but is not cruelty-free.

Know more about cosmetic products not tested on animals? Leave us a note in the comments below.

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