Replay sings organic cotton blues

Italian label Replay's denim is stitched with organic thread, packaged in recycled paper, and featured in green-themed window displays.

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PlentyMag.com

Tue, May 01 2007 at 12:24 AM

Related Topics:

Reduce, Reuse, Recycle, Organic Products

LIVED IN: Every pair of Replay jeans is hand-washed with abrasive stones and essential oils.

Still searching for the perfect pair of jeans? Italian label Replay just launched a limited-edition line of eco-friendly designer denim. Their organic cotton blues are stitched with organic thread, packaged in recycled paper, and featured in green-themed window displays.

And while Replay couldn't resist a few crunchy details — like vegetable-tanned leather buttons fastened on with twine — the overall effect is decidedly glam. Every pair is hand-washed with abrasive stones and essential oils for a laid-back, lived-in look. Some might even call it perfection.

Story by Erika Villani. This article originally appeared in Plenty in May 2007. This story was added to MNN.com in August 2009.