Yes, manatees are adorable and they come in a charming shade of gray. But the marine mammals, also known as sea cows, just happen to tip the scales at 1,300 pounds. So when Target called the plus-size version of the Mossimo Womens Kimono Maxi Dress “Manatee Gray,” while the regular size was called “Dark Heather Gray,” many of the mega-retailer’s customers were, um, a bit surprised.
Twitter enthusiast, Susan Clemens, was the first to call attention to the gaffe.
@suzen We apologize for this unintentional oversight & never intend to offend our guests. We've heard you, and we're working to fix it ASAP.— Target (@Target) April 3, 2013
In this case, however, apparently there were two separate teams of buyers responsible for the regular and plus-size product lines. The teams didn’t coordinate when they entered the product information for the site, and thus the offensive blunder was born.
“We apologize for any discomfort this might have caused and are working to update the name of the dress to reflect Dark Heather Gray,” Thomas said. “This was an unfortunate oversight and we’ll take it into consideration moving forward.”
ABC News reports on the story: