PATAGREENIA: Hip, green fashion for the masses.

What happens when you cross the environmentally savvy brand Patagonia with cooler-than-thou Urban Outfitters? A hip, ecological trip back to the 80s, with the reinvention of Patagonia's much loved classic, the Synchilla fleece jacket. While the details are still hush-hush, it's not hard to see that Urban Outfitters is seeking to amp up its present eco-offerings, like its Urban Renewal line of vintage and renewable fabrics, not to mention gain some street cred by teaming up with eco go-to, Patagonia. Available in old-school colors and beloved styles (your choice of either zip-up or pull-over) in October, you no longer have to buy your vintage Synchilla on the black market. You may, however, have to pry your size from the hands of a hirsute hipster.

 

This article originally appeared in Plenty in November 2008. The story was added to MNN.com in August 2009.