When it comes to beauty products, less is more — and not just because the natural look is in. Conventional cosmetics are filled with unnecessary additives and a whole bunch of other random — and potentially hazardous — chemicals that just don’t belong on your face or body. Which is why Nude is so awesome.

This new-to-America line of ethical, organic cosmetics is free of the harsh stuff, full of natural botanicals, and best of all, actually works. Started by Irish entrepreneur Bryan Meehan, the founder of Fresh & Wild and friend of Bono — nude is edun spelled backwards — Nude comes in tastefully spare packaging that’s made of post-industrial recycled and recyclable polypropylene and printed with water-soluble ink. And since it’s suitable for every skin type, it’ll keep your beauty regimen to, well, a bare minimum.

This article originally appeared in Plenty in November 2007. This story was added to MNN.com.

Copyright Environ Press 2007