Skip to main content

Secondary menu

User menu

  • Join
  • OR
  • Log In

MNN - Mother Nature Network

Wednesday, June 19, 2013
SPECIAL FEATURES:
  • Leaderboard
  • Nest
  • TreeHugger
  • Photos
  • Blogs
  • SB 2013
  • Joy of Less

Search form

Social links

Main menu

  • Earth Matters
    • Browse all »
    • Animals
    • Weather
    • Energy
    • Politics
    • Space
    • Translating Uncle Sam
    • Wilderness & Resources
  • Health
    • Browse all »
    • Allergies
    • Fitness & Well-Being
    • Healthy Spaces
  • Lifestyle
    • Browse all »
    • Arts & Culture
    • Travel
    • Natural Beauty & Fashion
    • Recycling
    • Responsible Living
  • Green Tech
    • Browse all »
    • Computers
    • Gadgets & Electronics
    • Research & Innovations
    • Transportation
  • Eco-Biz & Money
    • Browse all »
    • Green Workplace
    • Personal Finance
    • Sustainable Business Practices
  • Food & Drink
    • Browse all »
    • Beverages
    • Healthy Eating
    • Recipes
  • Your Home
    • Browse all »
    • At Home
    • Organic Farming & Gardening
    • Remodeling & Design
  • Family
    • Browse all »
    • Babies & Pregnancy
    • Family Activities
    • Pets
    • Protection & Safety

Breadcrumb Navigation

MNN.COM › Lifestyle › Natural Beauty & Fashion
    x
  • Tweet
  • Email
  • Bookmark and ShareShare
  • Earn Points
    What's this?
Yoxi's 'Trim the Waste of Fashion' competition finds social innovation rockstars
New nonprofit creates 'American Idol'-style contest to solve design problems.

By

Starre Vartan
Thu, Oct 06 2011 at 1:41 PM

Related Topics:

Social Responsibility, Celebs, Eco-fashion
Group of people (from left) Yoxi Judge Geren Lockhart of Geren Ford, David Baron of Yoxi Team SEA: Endless, Yoxi Judge Scott Mackinlay Hahn of ROGAN/Loomstate, Zeshan Muhammedi of Yoxi Team SEA: Endless, Yoxi Judge Angela Lindvall.

Yoxi Judge Geren Lockhart of Geren Ford (from left), David Baron of Yoxi Team SEA: Endless, Yoxi Judge Scott Mackinlay Hahn of ROGAN/Loomstate, Zeshan Muhammedi of Yoxi Team SEA: Endless, Yoxi Judge Angela Lindvall. (Photo courtesy of Yoxi.com)

The innovative nonprofit organization Yoxi seeks to discover the next rockstars of social innovation, and ... wait, what does that mean? Good question. Yoxi (pronounced Yo-See) sees social innovators as "people who found a way to change the world while making a living. They pursue this calling with passion and inspire others to take action." 
 
The group's aim is to find the people behind nascent movements for change — and to help promote, encourage, and maybe even fund them. "We focus on people because ideas will grow and change over time — it's the people who power movements that matter," according to their site. In this way, Yoxi seeks to put those people who are changing the world — social innovation stars — out front with the sports stars, movie stars and rock stars. 
 
To find these folks, they are using the power of the Web to crowdsource people and ideas, as well as run the competitions among the groups of people who take on each challenge. So far, the group has sponsored four competitions, including topics like health and fast food, education and urban cycling. Whatever the challenge, there are ad hoc and long-standing groups of folks alike, who are willing to take their ideas public. "Judges weigh-in while audience members vote to determine the winning team. Through this journey, teams build a fan base, get guidance from mentors, and, if they win, score funds to turn their idea into action," according to Yoxi's site. 
 
Their latest competition, which just ended after New York Fashion Week, was called "Trim the Waste of Fashion," and was a challenge to look at how to minimize or mitigate clothing's (significant) impact on the planet. Lots of teams entered, 10 teams made the finals, and two made it to the last round. Check out the video below for a recap of some of the ideas: 
 
video platformvideo managementvideo solutionsvideo player
 
The winner was SEA: Endless, a team that thought up a creative closed-loop system wherein we consumers could do what we do — buy and wear new clothes, and they would worry about recycling/remaking them into new pieces. The team received a $40,000 grant (as well as marketing and planning guidance from OgilvyEarth) to get their idea going. 

You might also like:

Join the conversation

Sign in with one of these accounts to add your comment.
Log in or
create an account
  • Sign in using this account:

ADD YOUR COMMENT

Log in or register to post comments

EDITORS' PICKS

tease Pope Francis

line

tease tree-dwelling animals

line

tease Internet shaming

Advertisement

TODAY'S MOST POPULAR ON

  1. 15 famous people who mysteriously disappeared
  2. 13 natural remedies for the ant invasion
  3. Too beautiful to be real? 16 surreal landscapes found on Earth
  4. Watch: Sir David Attenborough deals with a band of cannibals the British way
  5. Brooklyn's largest public housing development gets urban farm
  6. 7 surprising things Pope Francis has done in his first 100 days
  7. What a grocery store without bees looks like
  8. 10 false facts most people think are true
  9. 9 habits that may do more harm than good
  10. 10 uses for Parmesan cheese rinds
+ Add this to my site

NEWSLETTER

Mother Nature. Delivered
Advertisement
Advertisement
Google Profile

Footer menu

  • Quick Links
    • Joy of Less
    • About Us
    • Advisory Board
    • Editors' Blog
    • Press
    • Privacy
    • Sitemap
    • Terms of Service
  • MNN Tools
    • Advice
    • Blogs
    • Day in History
    • Eco-glossary
    • Infographics
    • Lists
    • Photos
    • Videos
  • Connect
    • The Nest
    • Contact Us
    • Mixed Greens
    • Newsletters
    • RSS
    • Social
    • TreeHugger
    • Mobile
  • Channels
    • Earth Matters
    • Health
    • Lifestyle
    • Green Tech
    • Eco-Biz & Money
    • Your Home
    • Family
    • State Reports
  • Follow MNN
    • Facebook
    • Twitter
    • Pinterest
    • Tumblr
    • Google+
    • StumbleUpon

Copyright © 2013 MNN Holdings, LLC. All Rights Reserved. Website by GLICK INTERACTIVE | Powered by CIRRACORE

SPONSORS