Interesting news from the world of hip-hop: According to WWD, Pharrell Williams -- producer, rapper, and one half of Grammy Award-winning duo, The Neptunes -- has embarked on a new, non-musical venture. He’ll be partnering with New York-based textile firm, Bionic Yarn, as an owner, investor, and ambassador for the brand.

 

Bionic Yarn is in the business of developing and manufacturing yarn and other fabrics made from recycled plastic (PET) bottles. According to the company’s website, the innovative fiber is used in apparel, handbags, and luggage (Williams himself is somewhat of a fashion plate having been named 2005’s “Best Dressed Man in the World” by Esquire) alongside home and outdoor furnishings.

 

Kudos to Williams for involving himself with such a green enterprise. He’ll be joining the ranks of musicians like Bono, whose collaboration with designer Rogan Gregory, EDUN, melds sustainable, cutting-edge fashion with social and environmental awareness. I’ll be the first to let you know when Justin Timberlake unrolls a line of sushi platters made from reclaimed vinyl records.