The latest buzz: Fair trade vodka
Think goji berries and quinoa are only for health nuts? Well, here's something for health nuts and anyone else with a weakness for fair trade cocktails.
Wed, May 05, 2010 at 2:54 PM
Photos courtesy of fairtradespirits.com
If you start your day with fair trade coffee — and want to end it with a fair trade cocktail, start making ice cubes in your energy-efficient freezer. Fair trade vodka is now available in the U.S — just in time to make a toast on World Fair Trade Day!
Appropriately dubbed FAIR. Vodka
, the new spirit is not only the first fair trade certified vodka, but also the first quinoa-based vodka, made with quinoa grown by more than 1,200 small producers of the Anapqui cooperative in the Bolivian Altiplano who are paid a fairer price for their work. The quinoa is then crafted into a vodka by French distillers — whose work nabbed FAIR the “Best Tasting Vodka 2009″ nomination at the New York Spirits Awards in June.
I haven’t tried the vodka yet myself — and like many people, including avowed vodka fans, have a hard time telling vodkas apart by taste. But according to the company’s press release “the unexpected fusion of quinoa leaves a warm taste, unique to South America’s high plateau” — which makes me want to try the fair trade stuff just to see if I can pick out this warm taste.
Want to try it yourself? Find it in select stores and bars in New York, San Francisco and Chicago — and share your tasting notes in the comments. For the adventurously healthy, FAIR. also makes FAIR. Goji
— a fair trade certified goji liqueur.
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