Trader Joe's to support sustainable seafood
'Traitor Joe's' vows to hurt fish habitats no more, promising to offer only sustainable seafood in its stores by the end of 2012.
Mon, Mar 29 2010 at 11:31 AM
Image courtesy of Greenpeace
Since Greenpeace started the campaign, Trader Joe’s has stopped selling orange roughy and red snapper — both “red list” fish that environmental groups urge consumers to avoid. Now, Trader Joe’s will put eco-friendly policies in place, with the goal of offering only sustainable seafood in stores by the end of 2012.
To that end, Trader Joe’s will develop greener buying policies and better label its seafood to reflect the exact type of fish, its origin, and catch or production method. With those efforts, Trader Joe’s will likely receive a passing grade in Greenpeace’s next report, Carting Away the Oceans
, which rates supermarkets based on sustainable seafood policies.
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