MUSIC TO OUR EARS: Pearl Jam can attract millions to their concerts, and now they're bringing those fans to a greater cause. (Photo: Pearl Jam/Flickr)
Pearl Jam is no stranger to ocean activism. Frontman Eddie Vedder grew up surfing the waves of California's coast. Guitarist Mike McCready spent his life in California. And percussionist Matt Cameron hails from the beach city of San Diego. Much of the inspiration for the band's music comes from its deep connection with the ocean. So it's no wonder the band has made its mission to help conserve vast bodies of water. In its latest bit of activism, the band is teaming up with Conservation International to help raise awareness of the dire condition of our oceans, both in the devastated Gulf and worldwide.
"Amongst the Waves" is the latest single off Pearl Jam's album, "Backspacer." The single's video is making waves of its own with an astounding message about how our oceans are being ravaged. The video celebrates the ocean with surfing shots, time spent on the beach and previous concert footage, but takes a dramatic turn, ending with pictures of the most devastating oil spill in history.
Pearl Jam released the video earlier this month, in conjunction with its new "Oceans" website. The website features facts about the ocean and countless ways individuals can lend a helping hand. "Amongst the Waves" is selling on iTunes, with all proceeds going to Conservation International's Marine Programs. The organization lives by the motto "people need nature to thrive," and does work that enables communities to develop in more sustainable ways. Stressing the fact that growing as a society doesn't have to mean destroying our environment.
Watch the video below and purchase the music from iTunes to aid our oceans. In the words of Pearl Jam, " ... gotta say it now, better loud than too late."
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