Oogavé, an organic alternative to high-fructose corn syrup soda
A Denver-based organic soda maker is shaking up the soda scene with USDA certified organic agavé-sweetened soda.
Tuesday, June 1, 2010 - 12:42
Photo courtesy of Oogavé
The story of a Denver-based USDA certified organic agavé-sweetened soda pop is well-documented. The story, simply, is this: Denver natural foods restaurateur Stephen "Esteban" Anson was not satisfied with the traditional, unhealthy soda options. These beverages weren't the right match for the handpicked quality ingredients used in his kitchen. Instead of settling, he took action and "after many months of intense research, wild mixology and copious tastings with friends and family, Esteban was sure he had found a better way to make soda."
And he had; this soda is Oogavé.
You won't find Oogavé at just any corner store — yet. But in only 18 months, Oogavé has become available in nearly half of the Whole Foods Markets across the country. It's also available at many other natural foods stores and quality restaurants from coast to coast.
Gannon Merrell, CFO of Oogavé, says the company's intention is bold: "We don't want our customers to drink six bottles of our product in one sitting. As with anything else, it's important to regulate what goes into our bodies." This is in line with Oogavé's consciousness of what it puts into the product. The ingredients in Oogavé are natural. See the label and, uncharacteristically, you'll recognize the ingredients; you don't have to sound out words or question if they originated in a Monsanto laboratory. In fact, of the ingredients in a bottle of the yet-released Agavé Strawberry Rhubarb, the most complex words are "carbonated" (from "purified, carbonated water") and "vegetable" (from "vegetable juice for color").
Unlike traditional soda ingredients, natural organic ingredients offer abundant health benefits. And unlike many traditional sodas, Oogavé is a safe choice for those who are allergic to gluten, sensitive to caffeine, or need low-glycemic and vegan options.
The Oogavé team members were intent on delivering a quality product, so they traveled the path of their organic agavé nectar from the agavé farms in Mexico back to Denver so they could look customers in the eye and say that their product is naturally chemical-free.
But this healthy goodness shouldn't get in the way of the new flavors that come with organic agavé nectar. Oogavé shares reviews on its website, and with good reason; the stuff tastes great.
Every bottle of Oogavé all natural agavé soda is bottled in Denver with a vintage, mid-century bottle filler previously owned by Pepsi Cola. This move could be chalked up to the budget of a company just starting out, but I'll consider it an act to reduce industrial waste by utilizing refurbished, fine-tuned machinery.
Oogavé is widely available in the Denver area with a growing availability nationwide. It is currently sold in 34 states, including most natural food grocers in the western United States.
Nix the high-fructose corn syrup in your life and make the switch to the safe side today!
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