GOING ORANGE: The term Carrotmob actually comes from an old adage about offering a donkey a carrot in order to make it move forward. Rather than offer produce, Carrotmob gives cash incentives for responsible business. (Photo: 350.org/Flickr)
If you've been following the news lately, you may have heard that the retail giant H&M was recently busted for lying about the "organic" materials in their clothing — cotton, to be exact. Due to the increased pressure for companies to "go green," it comes as no surprise that there are some fraudulent claims out there. So what better way to get out the message that deceiving customers and being environmentally irresponsible isn't OK than a boycott, right? Not so anymore.
Introducing Carrotmob, a revolutionary movement that rewards companies for their good work, rather than punishing them for their flaws. Carrotmob, an activism company, is doing its part to get companies large and small to reduce their environmental impact. How do they do that? The process is simple. Companies who want to make positive changes compete against one another by announcing all of the steps they plan to take toward improving sustainability. Carrotmob then chooses a winner and rewards the company for its efforts by gathering its loyal followers and encouraging them to invest in the company. Positive reinforcement rather than punishment.
Carrotmob has "mobs" all over the world, from Australia to Finland, as well as over 20 "mobs" in the United States. And here's even better news: Carrotmob has made its way to New York. The Manhattan chapter of Carrotmob kicked off in early January, and Carrotmob will be holding its next event this Saturday, Jan. 30, at an improv comedy club, The Pit. All revenue from Saturday's shows will go into green improvements for the popular Chelsea club. So if you're looking for something exciting to do this weekend, why not stop by? Here's where you'll find it: 154 W. 29th Street between 6th and 7th.
I have to admit, this new way of thinking was a bit difficult to grasp, so if you're like me and want just a bit more help understanding Carrotmob, check out this helpful cartoon:
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