SXSW filmfest adds green to the lineup

The documentary "Greenlit" features the entertainment industry going green.

By Melanie Gasmen, Local CorrespondentMon, Mar 01 2010 at 3:24 AM EST

Photo: somewhat frank/Flickr
Austin will be in complete and utter chaos March 12-21, when the South by Southwest Festival hits town. With over 2,000 bands and musicians set to perform and over 100 films screening, there is still room for going green.
 
Set to premiere at the festival March 13 is the documentary Greenlit, which is about greening the film industry. According to its official site, the documentary follows the production of The River Why, starring Zach Gilford of Friday Night Lights, "as it attempts to keep an environmentally friendly set thanks to the supervision of a green consultant."
 
According to the Austin EcoNetwork, the consultant is Lauren Selman of Reel Green Media in Los Angeles. She founded the company on the mission to teach the entertainment community about sustainability.
 
Also according to Austin EcoNetwork, there will be an exclusive workshop, open to those with film badges, on sustainable filmmaking on March 15. Filmmakers will learn how "to reduce their carbon footprint and save money in the process."
 
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