11:00 a.m. - 2:00 p.m. — UVA Eco-Market — Amphitheater — This is the big, combined celebration of
30 different organizations.
5:30 p.m. — Janisse Ray
, author of "Ecology of a Cracker Childhood" will be speaking in Jefferson Hall (Hotel C) on the West Range. Brought to you by Brown College through ViEWS
Friday (Earth Day)
6:30 - 8:00 p.m. — Amphitheater — No Impact Concert featuring No B.S. Brass and Capoeira Resistencia.
11:00 a.m. - 4:30 p.m. — Charlottesville Eco-Fair at the Downtown Pavilion.
How does UVA Earth Week 2011 compare to 2010? At this time last year, I was in the midst of a massive publicity campaign for UVA Earth Week 2010 with hosts of other students contributing in creative ways
to get the word out. We lounged with music and games, surrounded by Earth Week posters at a central site on grounds, drawing confusion as to why we weren't actively tabling like all other groups for the week. The answer? We were celebrating the 40th Anniversary of Earth Day in the biggest celebration at UVA to date. Those 43 events that occurred over the course of eight days sent the message that sustainability was everywhere, and still is.
For Earth Week 2011, I passed off the baton to my boss to free myself up to build more long-term structural initiatives
. The organizers, largely a team of different administrators, chose to consolidate a couple of main events and try to focus turnout on those. While they have done well, and Earth Week 2011 looks to be a success, it lacks the grassroots momentum and involvement that it had last year. There were almost 2,000 people attending the Earth Week 2010 event
on Facebook, compared with the 400 attending Earth Week 2011 event
. It'll take empowering and encouraging a team of younger students to return Earth Week to its 2010 glory.
Have a happy 41st Earth Day, Virginia.