Tomorrow, the Stone Rose Lounge at Sofitel in Beverly Hills will host the Million Green Ideas Campaign kick-off.  The goal of the project will be to generate one million green ideas while raising $1 million over the next year. At the end of the yearlong campaign, $1 million will be given to help turn one of the ideas into a reality.

Although the kick-off event is tomorrow, the online campaign doesn't begin until June 1. When I first heard of this, I was wondering how both $1 million and one million ideas could be generated in a single year.  I know that the green movement is huge but a million ideas is, well, a lot!  The campaign is going to capitalize on the concept of crowdsourcing.

"On the Internet a lot of big projects get done easily and quickly by what's called Crowdsourcing.  That's where a bunch of people online take a big task, divide it up into pieces, and everyone contributes whatever they can. Think of Wikipedia for example. Hundreds of people contribute their time and effort to writing and editing that great free resource.
"We’re going to do something similar here. No one individual person has the time or energy to sift through a million ideas.  But if we got so 50,000 people to go through 20 ideas each, there’s our million (do the math)."  Source: Million Green Ideas

If you'd like to stay up-to-date on the program, you can register for updates online.  If you're in the Los Angeles area and want to attend tomorrow night's event, RSVP for The Tavern on Green LA Kick-Off.

via [GreenBiz]

Photo by mckenna 71

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