Today’s brightly colored or tastefully elegant Dixie® bath cups are a fixture in modern homes. Take a stroll down memory lane and see how this humble cup became a global brand.
Shared public drinking dippers and cups were a major culprit in spreading diseases.
Hugh Moore and Lawrence Luellen create the "Health Kup," a simple, disposable paper drinking cup.
During WWI, Health Kups were introduced in Europe.
Dixie name is introduced as the Health Kup becomes Dixie Cup.
Dixie opens a plant in Ontario, Canada. The company still has two Canadian plants today.
Dixie's first art department was established. Special print Dixie cups came to life in July 1927, as cups became "walking billboards" promoting the name and brand of an establishment.
Darlington, S.C., plant opens – the original building was a tobacco warehouse.
Dixie Goes to War
With World War II in our midst, hygienic, efficient Dixie Paper Service became invaluable in serving our armed forces around the world during that time.
Ice Cream Dixies helped reinforce Dixie products as a symbol of "purity and cleanliness." By now, Dixie was one of the best known image building brands in the country and a household name.
The "Melody Design" featured a string of notes on Dixie cups. First series of "Sterile Peril" television commercials are launched.
The in-home cup dispenser is introduced along with many other new plastic products.
The Riddle Cup, Knock-Knock and Magician Cups become very popular.
The Smurfs are featured on bath cups.
Dixie's popular Riddle and Knock-Knock Cups are re-introduced.
3 and 5 ounce cups are available to consumers in many different themes, including Tropical Fantasy, Polkadots, Blossoms and SpongeBob.
Learn more at www.dixie.com and www.gppro.com